Artificial Flavoring

Products and services don’t have to be indefinitely artificially flavored, they could one day become the ‘Real McCoy.’

One of the greatest phenomenon in modern-day science and the food technology industry is artificial flavoring. Artificial flavor is an ingredient that is synthesized to create a sensory impression that imitates the natural product which might not be available.

The experience of an artificial product or service bears the taste or feature of the original goods or services that we can’t readily have. Therefore, we can only imagine what the product or service would feel like or do for us if we had the exact thing. Often, the product we desire is expensive or out of reach while on the other hand the substitute is affordable or at least less expensive.

This concept, when we think about it, is very scary and brings us to the next concern: What are we missing out on! What happens is that we escape the true realities of life when we use substitutes instead of genuine products and miss out on the benefits that would be derived from that original ingredient in the mix.

Let’s take ginger for example: There are multiple health and other benefits from the use of the plant namely, the prevention of cancer, assisting in the body’s metabolism and relieving of motion sickness. However, when you purchase a soft drink that has the artificial flavor of ginger, one would only be satisfying the taste buds but not getting the benefits that can be derived from the authentic flavor.

When you bring this into context with the level of service some businesses offer, you will see how the true experiences have only been short-lived. One example of this is the elaborate physical structure, vast array of commodities and attractive front line staff of some businesses in our corporate society. These are replicas of modern business models across Europe, USA and other developed countries of the world.

Nevertheless, let us call a spade a spade: Are we experiencing artificial flavoring from these enterprises? Well, we often come across unprofessional and poor customer service from some staff, that does not fit the profile of the company.

We are all preparing and proposing to be ready for the first world standard by 2030. This means we have to pull out all stops to achieve quality ratings by 2020. The question is asked just like the favorite TV sitcom, “Are we there yet?”

Nothing is wrong with being creative and resourceful if we don’t have the right ingredient for the final product but, one thing that we must bear in mind always: There will be marginal utilities or wearing out of our frustrated taste buds.

Therefore, as marketers we must listen to the market, know what our consumers need instead of assuming their wants and respond to the changes in our market trends. We must, “walk the walk and talk the talk.” Most importantly, we must put QUALITY SERVICE at the fore front of our businesses as it is the source of our profitability.

Products and service don’t have to be indefinitely artificially flavored, they CAN one day become the ‘Real McCoy’.