How to Benefit From Reading a Business Book

Business books can be broken down into four categories:

  • Celebrities endorsed
  • Highly researched and informative
  • Me too
  • Effective strategies

Celebrities Endorsed:

Celebrities endorsed business books are those written in the name of or for celebrity entrepreneurs such as Donald Trump, Richard Branson, Alan Sugar, Robert Kiyosaki. In most cases these books do not have an eye catching title because what sells is the name of the individual. This is why if you notice, their names fill the entire cover and the titles of the books are written in small prints.

These ones are also divided into three categories:

1. The one written by the celebrity himself when he was not a celebrity, which are usually really good because at that time they were trying to make their names therefore had to produce great content.

2. The ones they wrote when they were already successful which in most cases are not that good. They contain all the usual I did it so you can do it mumbo-jumbo completely removed from reality.

3. The ones written in their names by some smart person who understands the power of a name. In most instances these ones are also not that good because the celebrity never takes the time to read the manuscript, he never knows what is written in his name.

Highly Researched and Informative:

Highly researched and informative business books are books written mostly by academics or business journalist based upon solid research. They are usually well written in academic or journalistic style and languages and they can be really informative. Examples of these types of books are:

– Good to Great by Jim Collins,
– Built to Last by Jim Collins and Jerry I. Porras,
– Blue Ocean Strategy by W. Chan Kim and RenĂ©e Mauborgne and Value Pricing by Ron Baker.

These are really good books which are very informative and they divulge lots of great information. The only problem with these types of books is they are very complex to comprehend. Even if you read them five or ten times and get to understand the principles; implementing the information in them in your business is difficult. This is because even though they reveal best practices, they do not teach you how to implement those best practices in your business. Like typical intellectuals the writers know their stuff however they do not know how to implement them, therefore cannot show someone else how to implement their ideas.

Me Too:

Me too business books are written by want-to-be experts, who just write books just to be able to say I have written a book. In most cases there are no substances to their books and they do not reveal anything. Their goal for writing books is not to provide information but simple to say, I have written a book on this subject therefore I am an expert.

Effective Strategies:

Effective strategies business books are those written for the purpose of providing information and showing readers how to implement that information in their businesses. Like the highly researched and informative, they provide really good content. The difference between the Highly researched and informative and the Effective strategies is that, the Effective strategies show readers how to implement their theories and ideas.

These are usually written by sophisticated marketing experts who might be expert in their field and also good marketers. As a result of their expertise in their field, they understand the subject matter. But because they are also experts in marketing, they know how to present information in a way that it is quickly assimilated.

How to Benefit from Reading a Business Book:

To be able to derive the maximum benefit from reading a business book, you need to firstly identify your goal for reading the book. For example if you were travelling from London to New York and you needed a book to wear away time on the flight or you were going for a sales meeting and you needed motivation, then I will recommend the Celebrities endorsed business books. Those are written for the sole purpose of motivation.

If your objective for reading a business book is to gain knowledge to implement in your business, I will recommend the combination of the Highly researched and informative business books and the Effective strategies business books. You could read the Effective strategies business books and gain tones of information that can be implemented in your business. However, if you needed complete knowledge base, you will do well reading the two sets of books.

One last piece of advice, if you want to speed read to be able to go through a lot of information within a short time frame, I will recommend that you adopt the following strategies:

  • Ignore 80 percent of all information in any book you read because it is useless to you
  • Read the table of contents, preface, introduction and summary first
  • Breeze through the book with lightning speed

It is only after you have taken the above three steps that you can start reading the book. Reading the contents, preface, introduction and summary would give you an idea of what the book is about. When you scan through it with lightning speed, you familiarise yourself with most of the contents. By the time you really start reading the book, you would have absorbed about 50 percent of the information that will be useful to you.

Remember 80 percent of the information in any book is of no use to you. Your job will be to identify the 20 percent that you can use

Custom Flavored Coffee: Your Choice, The Right Choice

Nothing beats a good specialty coffee. The beautiful thing is that you can create your own! Go ahead; explore; sit back; examine the phenomenon of custom flavored coffee. First, we will explore the creation of those awesome raw coffee beans known as green coffee beans. Green coffee beans are used to create a scrumptious tasting creation of personal choice. What can be said but mmm, mmm, delicious!

In a world filling quickly with choices and customization, a wise decision was creating custom flavored coffee. All the retailer has to offer is a list of syrups and flavorings; add coffee beans; roast. Then you have one delicious, custom-made coffee bean perfect for personal and/or small business use. Of course, people love the chance to have a say in the creation of their beloved coffee. Sitting around and relaxing has taken a whole new meaning.

Most customization of coffee beans is started with the manufacturer. Coffee bean manufacturers start with green coffee beans and ship them directly to the consumer or to the coffee bean retailer. After shipping, the coffee beans are handled with care and precision to insure the high quality of the coffee bean is preserved. Custom flavored coffee beans are only a short step away. The process of creating a custom flavored coffee bean is not as difficult as may seem evident.

The roaster for the custom flavored coffee bean process is usually an inexpensive store bought machine or can be a slightly more expensive commercial brand. Any machine you choose must be fit for your needs and desires. You can get specialized flavorings and additives to add to your roasting coffee beans to suit your tastes and preferences. Of course, preferences is what it is all about. Custom flavored coffee fits every persons lifestyles regardless of personal tastes and style. Why? Because coffee retailers care about you… And your business.

With over $50 billion annually being spent on coffee and coffee related merchandise, coffee retailers want your business. They want your long term loyalty; by providing you with custom flavored coffee beans, they gain your respect and stomach. You know the old saying. The way to win a person’s heart is through their stomach. Don’t like coffee? Never fear! There are many coffee syrups and flavorings that make a great addition to milk, tea, and let’s not forget adding them to baked goods!

Custom flavored coffee is a popular customizable addition to any coffee connoisseurs coffee routine. With the added benefit of your own creation of blends and flavors, your coffee can be named anyway you want it to be named. Who cares if you love that blended coffee.

Coffee Flavor Varieties

There was a time, not that long ago, when a cup of coffee was simply a cup of coffee. The only variety depended on the quality of bean and how much cream and/or sugar each individual chose to add to their cup. However, modern coffee technology has added an almost endless selection of flavors and varieties to the morning wake up drink. With the expansion of coffee house businesses and single cup coffee brewers, the flavor count has risen exponentially. Some of these flavors are pretty common, while some are actually quite unusual or strange. Most every coffee drinker is familiar with flavors such as hazelnut or French Vanilla, but what are some of the strangest and less common flavors that one might stumble across?

Bacon Flavored Coffee – It would seem like a perfect fit. Coffee is the quintessential morning drink and bacon is the quintessential morning food, why shouldn’t they be put together into a single package? Probably because bacon, while a wonderful treat in itself, is not a flavor that is often craved in other items. There is a reason that one will not find bacon flavored yogurt or a bacon flavored sports drink anywhere on the market.

Corn Coffee – Corn is one of the base links in the food chain. Beyond corn on (or off) the cob as a popular side dish, corn syrup and/or corn starch appear in just about every item that can be dug out of the common pantry. In addition, corn is commonly used as feed for most types of livestock, which means that just about every type of meat that was not hunted down in the wild used corn in its production. Taking this into account, shouldn’t corn get a crack at flavoring the coffee bean too?

Roasted Dandelion Root Coffee – Now, call me crazy, but looking at those unwanted weeds out on the lawn, at no time did it occur to me that I should try to strain hot water through their roots and see how it tasted. But, obviously it did occur to somebody, because this drink does exist. However, it should be noted that most recipes for this beverage also include such large quantities of sweeteners and spices that it is a wonder how much of the original taste from the weed still exists.

Acorn Nut Coffee – Hazelnut and walnut related flavors have proven to have widespread success, so it makes sense to extend the reach to the entire nut family as a whole. However, why acorn nut coffee exists but cashew related flavors have yet to be produced is anybody’s guess. The one primary problem with this flavor is that it is not uncommon for squirrels to try to steal the user’s drink.

Some other examples of strange coffee flavors I have encountered include banana macadamia nut, Strawberries ‘n Cream, Peaches ‘n Cream, and just about anything else you can imagine. However, to turn this article on its head a bit – possibly the strangest beverage I have encountered is a coffee flavored brandy. A depressant that tastes like a stimulant – too much worlds colliding for my taste.