Need a great idea?
One of the quickest ways to find a high-quality idea for your business is to read a good book.
But how do you find a “great” book, out of thousands of mediocre books?
I’m recommending The 100 Best Business Books of All Time by Jack Covert and Todd Sattersten.
You will find some familiar titles among the 100 best business books included here, like The Seven Habits of Highly Effective People. I think everyone I know has read that (or read about it)! You’re sure to find some of your favorite books in here.
More importantly, you’ll find many books that you haven’t heard of before. If you need some help with your sales, or want to be a better leader, or want to create a business that runs without you – all those titles are contained in this book.
Each book is reviewed on 1-2 pages. This is an easy book to pick up, open at random, and find a great idea.
The authors have organized the titles into 12 sections: ranging from You (improving your life, your person, and your strengths) to Leadership to Sales and Marketing to Creativity. It’s also fun to read one section at a time, to see how many different angles there are on the same topic.
In addition, the authors include sidebars on movies, novels, and even children’s books that illustrate business ideas.
Having read through about 30 of the 100 reviews, I’ve come away with an understanding of which books I do and don’t want to read. I definitely want to read Michael Gerber’s book: The E-Myth Revisited. From the review: “Gerber contends that the true product of a business is not what it sells but how it sells it. Gerber formalizes this belief in a system he calls the “Business Format Franchise.” The key is to create a systems- dependent business, not a people-dependent business.” If you’re in a networking marketing business, you know exactly what he means.
Though I love the title Orbiting the Giant Hairball, I don’t really want to read about how individuals can work for corporations, with all the benefits of a large organization behind them, AND stay in a creative flow.
I’ve also gotten important ideas from reading these short 500-1000 word reviews, without reading the full book. For example, I love the balanced scorecard concept – that there is a small number of key metrics you want to collect and review for your business on a regular basis. However I don’t think I want to read an entire book on that idea.
CALL TO ACTION
What would make the biggest difference in your business right now? Is it self-development for you, or more marketing help? Try finding a book on the topic, using either book I’m reviewing today or one of your existing books. There’s a great nugget that’s just right for you, somewhere in a book.